There are a few things to keep in mind when writing a case study:
- Tell a story: A good case study will read like a story, with a beginning, middle, and end. Be sure to include enough detail to make the story interesting, but not so much that it becomes bogged down in the details.
- Focus on the customer: The case study should be about the customer, not about your company. Be sure to include quotes and details about the customer’s experience that will help readers understand their point of view.
- Keep it real: A case study is not a whitewash; it should include both the positive and negative aspects of the customer’s experience. Be sure to be honest about any challenges that were faced and how they were overcome.
- Use data: Data can add credibility to a case study, so be sure to include statistics, customer quotes, and other hard evidence to back up your claims.
- Make it visually appealing: A case study is not a dry, academic paper; it should be engaging and easy to read. Be sure to use plenty of headings, subheadings, and white space to make the document easy on the eyes.
By following these tips will help you write or buy case study that is both informative and interesting.